Plex allows user to find and engage relevant Web3 audiences. The Plex platform allows for flexible querying to find relevant audiences, understand who they are based on on-chain/off chain attributes, and engage them via channels like messaging, airdrops, or Web2 social. Plex powers customer insights, strategy, wallet-based website personalization, and new engagement tactics that we're continuing to trial with our users. Plex fundamentally allows Web3 natives and brands alike to own their customer channels with a level of transparency that enables a level of personalization that is not possible with the traditional digital advertising stack.